Making Things Better:
Electronic Health Records, Patient Portals, Tele-medicine...the idea is to bring health information direct to the patient, wherever they are, whenever they want it. The hospital or physician will offer these tools to foster deeper engagement with their patients and align themselves to provide better treatment for a better outcome. On the receiving end, patients want the modern convenience of smart, mobile applications to fit their lifestyle.
The business of healthcare is becoming more competitive in ways that the industry hasn't directly confronted before. Millenials are now "shopping" for healthcare with a specific list of expectations and interests in mind. This group in particular accounts for an estimated $2.45 trillion in combined purchasing power, so providers must position themselves with the best tools and technology to successfully compete and grow in the marketplace.
The long-lasting effects of digital tools may change the way patients receive care and how they choose a health care service provider. These applications should include features that deliver true value.
Organizations invest in software and digital applications hoping for instant traction, but getting patients to enroll and interact with an EHR or Patient Portal is proving to be a challenge. Which raises the question, if these tools are in high demand, why aren't more people using them?
Creating Awareness - One issue that surveys have identified is a simple lack of awareness. Do people know about the digital tools available to them? Is the practice or hospital promoting and encouraging the use of the service? Is it clearly stated what actions can be accomplished and the kind of data that can be accessed?
User-Centric Design- As with any system designed for consumers, the interface should be intuitive. Is the application easy to access and use? Does it work in delivering the service and convenience it is intended to? Is it connected to other systems or activities relevant to the scope of the user experience?
- Promote the digital tools across several mediums: website, billing statements, outbound SMS/TXT